Business Intelligence Senior Analyst, Marketing
Company: Manheim Remarketing Inc
Location: Grove City
Posted on: May 4, 2024
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Job Description:
, NC, United States 19936 R202441247 1 Cox Automotive **This
position is remote/work from home. You need to reside within the
Central or Eastern Time Zones. The Business Intelligence Senior
Analyst, Marketing will be a critical member of the Consumer
Marketing team responsible for efforts to develop an analytically
driven marketing investment optimization strategy. In this role,
you will build and validate metrics, combine datasets, monitor data
quality, analyze data, provide reports, and interpret results.
Collaborating with internal stakeholders, you'll provide regular
updates on marketing channels that will drive improved efficiency
and impact. Storytelling is a critical function of this position,
including summarizing complex analytics into actionable
recommendations for marketing. What You'll Do Handle day-to-day
marketing performance reporting, partnering closely with the
Marketing team and our agency to address ongoing reporting and
optimization needs. Support the implementation of marketing
datasets that will deliver on the reporting and analytic
requirements established by the Marketing team. Develop intuitive
dashboards designed for flexible reporting and easy consumption by
internal stakeholders. Improve and maintain existing dashboards and
shared data sets. Collaborate with Martech and implementation
specialists to maintain accurate digital tracking. Partner with
other teams such as Data Science and Product Analytics to establish
leading indicators of digital marketing performance to drive
improved marketing outcomes across customer engagement,
acquisition, and retention. Support the mining, analysis, and
interpretation of data using statistical techniques to develop
actionable insights into complex business challenges. Effectively
communicate findings and results to various internal and external
stakeholders by explaining the story behind the data and making
recommendations to the business based on data insights. What's In
It for You? You'll be rewarded with highly competitive pay , plus
other compensation perks you've come to expect (e.g., 401k +
company match, comprehensive medical benefits, etc.) and others you
may not (e.g., flexible time off policy, tuition reimbursement for
academic pursuits, pet insurance and more...) Work/Life Balance.
Job flexibility is central to our culture because team members have
different working styles and important stuff going on outside the
office, too. Smart and creative colleagues, plus ongoing learning
opportunities. You'll have the tools and team you need to do your
job well without a lot of red tape. Plus, we know how important it
is for you to stay brushed up on your knowledge and skills, so we
invest in your ongoing training along the way to make sure you have
what need to help you along your career path. Boundless career
opportunities for lateral and upward movement across a
high-performing enterprise spanning diverse industries. You'll have
the chance to learn and train so you can sharpen your skills and
explore opportunities across the Cox family of businesses. Who You
Are/ Qualifications Minimum: Bachelor's degree in a related
discipline and 4 years of experience in marketing, data analytics
and business intelligence. The right candidate could also have a
different combination, such as a master's degree and 2 years'
experience; a Ph.D. and up to 1 year of experience; or 8 years'
experience in a related field. Curious mindset with a passion for
analytics and digital technology Excellent verbal and written
communication skills Ability to present complex information in an
easy-to-understand manner with clear recommendations based on data
insights Experience using SQL (for querying and manipulating data
for analysis), Tableau (or other data visualization tools),
Snowflake and Google Analytics (or Adobe Analytics) Preferred:
Working knowledge of dig
Keywords: Manheim Remarketing Inc, Columbus , Business Intelligence Senior Analyst, Marketing, Professions , Grove City, Ohio
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here to apply!
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