Marketing CRM & OPs/Measurement Analytics Leader (REMOTE)
Company: Acxiom LLC
Location: Columbus
Posted on: April 10, 2021
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Job Description:
As a Marketing CRM, Ops & Analytics leader for Acxiom, you will
be responsible for strategic leadership for the overarching
marketing operations, focusing on marketing CRM management, and
overall marketing measurement and analytics. You will own and
manage Acxiom marketing automation and marketing CRM database
systems for the purpose of generating, distributing, and reporting
on the marketing funnel and overall lead process. You will own the
overarching establishment and maintenance of scalable processes
within the department that guarantee best practices in lead,
marketing funnel and campaign management. You will use technical
expertise and detailed understanding of system capabilities to
maximize automation and process effectiveness. You will not only
provide strategic leadership, but you will get hands-on executing
system requirements to help achieve our marketing CRM, automation
and analytics strategy vision and objectives. WHAT YOU WILL DO +
Govern the global CRM business processes including decisions on
global harmonization and customization when required. + Develop and
drive global CRM strategy, requirements and provide overall product
ownership for enterprise solution. + Make decisions on the
prioritization of global business systems requirements and
scheduling of systems work along with the Acxiom IT/ Salesforce
team + Liaise and guide business unit leads to support adoption,
adherence, and long-term management of enterprise business models
and process standards + Facilitate easy reporting on program and
campaign effectiveness and monitor and maintain data quality in the
marketing database. + Play a mentorship role, guiding key marketing
operations team members in the execution of their duties when
necessary, ensuring constant honing of their skills, performing
performance appraisals, and readying them. + Get hands on with the
tools (Salesforce, Marketo) to establish and build new fields &
workflows necessary to support the marketing lead funnel process. +
Define key marketing metrics working in collaboration with the
demand gen leader and manage the process of packaging these
measurements into reports and dashboards in order to determine
overall performance of the global marketing team and marketing
programs. Create regular reports on marketing and sales
initiatives, business impact, and effectiveness. + Work
collaboratively with the sales and sales operations teams in
activities regarding the flow of leads from marketing to sales
enablement. You will also work closely with the IT department in
conducting data analyses, data acquisition, database management,
and marketing automation. SKILLS AND QUALIFICATIONS YOU NEED
Required + Technology or business degree preferred or equivalent
experience. + Candidate must be a results-driven individual with
exceptional analytical skills in quantitative data analysis of
program effectiveness, forecasting, and ROI. + Proven successful
experience in project management, systems management, or
integration + Strong process acumen with 5+ years of experience in
business transformations, technology solutions and/or process
design. + Experience in delivering concise strategic insights to
executive leadership and C-suite. + Salesforce & Marketo experience
with ability to work directly within each tool (get hands on to
help drive requirements forward) + Excellent verbal and written
communication skills + Proven ability to think strategically as
well as execute project work directly in the tools + Excellent
negotiation and cross collaboration team collaboration + Proven
ability to lead in an environment of fast-moving change and high
expectations WHAT WILL SET YOU APART + Master's degree + Prior
experience implementing Salesforce.com in a global context strongly
preferred. + Experience developing enterprise best-in-class CRM
solutions for $1B+ global businesses + Experience working at other
digital agencies and marketing services providers + Succinct
Communicator: Ability to communicate ideas simply, succinctly and
accurately. + Creative Thinker: Ability to generate creative
launches, training, and content. + Organized and Detailed: Move
between strategy and "hands-on" easily. Add value at different
levels. High attention to detail. Strong on detail and highly
organized. + Strategic thinker: Focus on desired outcomes and push
back on suggested tactics that don't achieve them. Thinks big
picture and takes full portfolio into consideration. + Fast paced:
Self-motivated, acts quickly, and enjoys having multiple projects
going at once. Get things done in short timeframes. + Judgement:
Exercises strong business judgment in decisions. \#GD17 **Primary
Location City/State:** Conway, Arkansas **Additional Locations (if
applicable):** New York Acxiom is an affirmative action and equal
opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not
discriminate in recruiting, hiring, training, promotion or other
employment of associates or the awarding of subcontracts because of
a person's race, color, sex, age, religion, national origin,
protected veteran, military status, physical or mental disability,
sexual orientation, gender identity or expression, genetics or
other protected status. Who is Acxiom? We are leaders in helping
brands achieve the number one mantra for every business - know your
customer. For fifty years, we've helped marketers deal with a
fast-changing future of growing channels, data and technology. By
understanding the customer, marketers can communicate with
relevance everywhere and drive better customer experiences that
build a better brand and, in turn, better business. We're one of
the marketing industry's most experienced, respected and
forward-thinking leaders. For nearly fifty years, we've helped the
world's best marketers understand their customers so that they can
reach people with relevance rather than randomness. Our products
and solutions form the data foundation that make it possible for
marketers to drive better customer experiences and meaningful
interactions at scale across every channel. Our job opportunities
will give you the opportunity to showcase your talents, grow your
skills, and expose you to cutting-edge technologies, whether you're
an engineer, developer, products guru, systems and security expert,
sales and consulting executive, or an intern looking to gain real
experience with a company that will make you stand out. At Acxiom,
our values begin with our associates, who are the single most
important driver of our success. We're looking to hire people who
share our core values: collaboration, excellence, innovation, a
focus on outcomes, and being empowered to make and own decisions
that benefit our clients and our company. Our values represent our
brand promise - to our clients and to our associates - and define
our company culture. If you are interested in applying for
employment with Acxiom and need special assistance or an
accommodation to apply for a posted position, contact our
recruiting department at 1-877-314-2049. Attention California
Applicants: Please see our California Consumer Privacy Act notice
here (http://www.interpublic.com/ccpa-privacy-notice/) . Attention
Colorado Applicants: This position is not located in Colorado but
applications for remote work may be considered. For information
about this role under CO Equal Pay Law, please contact
recruit@acxiom.com **We highly recommend you create an account to
monitor your resume submissions. Click on the Sign In link above to
create an account or sign up at the end of your application.**
Interested in Acxiom? Learn about our Equal Opportunities, job
postings, and more: About Us (http://www.acxiom.com/about-acxiom/)
Follow Us on Twitter Find Us on Facebook
(http://www.facebook.com/AcxiomRecruiting) Careers Page LinkedIn
(http://www.linkedin.com/company/acxiom)
Keywords: Acxiom LLC, Columbus , Marketing CRM & OPs/Measurement Analytics Leader (REMOTE), Advertising , Columbus, Ohio
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