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Digital/Marketing Strategist - Remote - USA

Company: Lamark
Location: Columbus
Posted on: May 16, 2022

Job Description:

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Lamark is seeking a marketing strategist to join our fast-growing agency. In the role of Marketing Strategist, this individual will play a first-hand role in shaping the future brands across the consumer and B2B spectrum. They will demonstrate both expertise and love of strategy and analysis with the following capabilities:

Professional Competencies And Requirements

  • Digital and general marketing strategy
  • Positioning and audience targeting
  • Positioning and message development
  • Personas and journey mapping
  • Digital, category and competitor research
  • Conversion and ad optimization
  • Ability to craft digital and marketing strategies with holistic considerations across channels
  • Make strategic and/or budget adjustments based on campaign performance
  • 5+ years professional experience is preferred

    Though falling under the direct mentorship of VP, Strategy, this role also requires significant autonomy to balance the key functions that will create successful outcomes for clients and the agency. Examples of such functions include, but are not limited to:
    • Preparing strategic presentation deliverables
    • Presenting recommendations, findings and insights to client stakeholders
    • Executing on recommendations as required while services are under-supported by core resources available
    • Capability product research and development
    • Communicating advancements with internal peers in Client Experience
    • Planning to more broadly operationalize and delegate emerging capabilities with the Performance Marketing team
    • Developing promotional strategy for emerging capabilities with Business Development
    • Identification of additional growth opportunities for the pipeline

      About The Position

      This position offers competitive pay commensurate with experience, along with exceptional benefits. The position is remote and compatible with WFH arrangements. the status quo, creating value and measurable impact through an integrated digital approach that is built for your specific goals and outcomes.

      Requirements + Experience:
      • Excellent verbal and written communication skills
      • Strong problem-solving skills
      • Ability to prioritize tasks and meet deadline
      • Strong presentation skills
      • Excellent time management and organizational skills
      • Ability to work in a fast-paced and changing environment.

        Perks & Benefits:
        • Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
        • Diverse and forward-thinking environment
        • Great career growth opportunity-you'll have direct access to agency leadership
        • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
        • 401(k) with employer matching

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Keywords: Lamark, Columbus , Digital/Marketing Strategist - Remote - USA, Advertising , Columbus, Ohio

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