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REMOTE Marketing Analytics Manager

Company: NFP
Location: Columbus
Posted on: June 25, 2022

Job Description:

Who We AreWe're NFP, a five-time Best Places to Work award winner in Business Insurance for 2017, 2018, 2019, 2020 and 2021. We are also recognized as an Elite 2018 Agency award winner named as a Top Employee Benefits Firm. We are a leading Insurance Broker and Consultant that provides Employee Benefits, Property & Casualty, and Retirement and Individual Private Client solutions to help our clients reach and realize their goals because we believe business is personal. Our personal commitment to our team and our clients have created long-lasting and successful relationships across our growing 300+ nationwide offices and 17 international locations. To learn more, please visit: NFP, the Marketing Analytics Manager will join the Digital Platforms Team, reporting to the AVP, Digital Platforms Manager. This role will provide valuable analysis and insight to better leverage NFP's marketing capabilities and quantify the impact of NFP's marketing strategies. This role will collaborate with the broader Marketing, Sales Enablement & Technology teams on various activities including event marketing, content marketing, email campaigns, digital advertising, website analytics, and social media. This individual will help develop key measurement strategies and governance to ensure consistency in reporting and analysis across marketing touchpoints.The Marketing Analytics Manager will ensure NFP is effectively collecting, analyzing, and reporting on data to drive smart, innovative decisions, support adjustments/refinements, and accelerate action across all marketing efforts and in support of the company's overarching goals.Essential Functions And Responsibilities

  • Understanding and formulating the business questions data analyses will answer
  • Translating business requirements into data analyst requirements
  • Leading and providing appropriate analysis and actionable insights
  • Be responsible for analytics reporting and insight in accordance with core KPIs, developing and delivering a range of reporting capabilities to highlight the effectiveness of marketing activities
  • Define and deliver appropriate analytics implementation for new initiatives, campaigns, pages, and websites, developing business and reporting requirements as necessary
  • Develop and deliver regular reporting covering areas such as web traffic, content engagement, advertising & paid search, social media traffic & engagement, email marketing, lead generation & marketing automation
  • Perform AB's analytics implementation, ensuring new requirements are implemented in accordance with current standards and are tested, identifying issues and remedying as appropriate
  • Report findings with data visualizations that are easy to understand
  • Communicating insights and providing solutions that have demonstrable results
  • Understand organizational focus, business needs, and objectives
  • Develop, build, and maintain data models, reporting systems, dashboards, and performance metrics that support key business decisions while automating repetitive tasks and reportingMinimum Knowledge, Skills, And Tools
    • 5-7 years of experience with marketing analytics and measurement
    • Proven track record of delivering appropriate reporting and analysis in a B2B and/or B2C environment, leveraging relevant technical solutions
    • Demonstrable experience in using analytics platforms such as Google Analytics to collect, organize and deliver relevant analytics reports and actionable insight
    • Hands-on experience in analytics tagging (Google Tag Manager) and a solid understanding of JavaScript to optimize site tagging
    • Experience in analyzing A/B or multivariant testing and personalization initiatives to measure the success of such activities by documenting results, learnings, and recommendations
    • Familiarity with marketing automation and lead scoring analysis using platforms such as Salesforce Marketing Cloud, Pardot, Marketo etc
    • Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
    • Strong communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders with an emphasis on actionable insight
    • Experience with reporting and visualization tools like Power BI and/or TableauSkills: Excellent communication and organization skills, creative and strategic problem solving, quantitative analysis, ability to prioritize multiple projects and processes, attentiveness to detail.Education and/or Experience: A Bachelor's degree in marketing or related fieldWhat We OfferNFP is proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others.NFP and You... Better. Together.NFP is an inclusive Equal Employment Opportunity employer.

Keywords: NFP, Columbus , REMOTE Marketing Analytics Manager, Advertising , Columbus, Ohio

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