Marketing Coordinator

Company: Golden Reserve
Location: Columbus
Posted on: June 25, 2022

Job Description:

At Golden Reserve and AlerStallings, we attribute much of our success to the strength of our marketing team. To build on this momentum, we're searching for a highly qualified marketing coordinator to work closely with them. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a range of marketing functions, including communications, advertising, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.Objectives of this Role --- Assist in the development and implementation of the company's brand strategy --- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation --- Prepare marketing activity reports and metrics for measuring program successDaily and Monthly Responsibilities --- Support the Marketing Director in evaluating and executing various marketing programs --- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion --- Plan and manage promotional events --- Support Hubspot (prior experience not required) campaign builds and optimization --- Oversee direct mail program --- Manage graphic design resources to support marketing program objectives --- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as neededSkills and Qualifications --- Bachelor's degree in marketing, advertising, or communications --- Past work experience as a marketing coordinator or similar role --- Knowledge of traditional and digital marketing --- Excellent writing and communication skillsPreferred Qualifications

• Familiarity with content management systems (Wordpress) and customer relationship management (HubSpot) tools

Keywords: Golden Reserve, Columbus , Marketing Coordinator, Advertising , Columbus, Ohio