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Digital Marketing Specialist

Company: Civista Bank
Location: Dublin
Posted on: August 7, 2022

Job Description:

Civista Bank

Position Description:
The Digital Marketing Specialist will drive the digital marketing efforts for Civista Bank. This position is responsible for developing, implementing and monitoring strategies used in marketing Civista's brand and services through digital channels. This position will serve a s a subject matter expert in digital strategies for lead generation through various media campaigns and provide marketing support for the ongoing development of Civista's online and mobile services. Demonstrates Civista Bank's mission to improve the financial lives of our employees and shareholders to make a difference in the communities that we serve.

Key Accountabilities, Responsibilities and Expectations:
Partner with the Marketing Manager and business line leaders to translate business goals into digital marketing objectives and strategies.
Oversee the design and performance of corporate websites. Analyzing visitor behavior to improve user experience and engagement while also ensuring content is compliant with bank standards.
Provide consistent reporting of analytics of digital channels in order to make informed decisions and marketing recommendations.
Provide marketing support for implementation and utilization of digital banking channels, organizational initiatives, and special products.
Provides technical expertise as software administrator for a variety of bank marketing digital platforms.
Work with third party vendors to create, monitor, and provide post analytics of digital marketing campaigns.
Serve as a subject matter expert in digital strategies.
All other duties as assigned and any activities that support the key accountabilities.

Qualifications, Knowledge and Skills:
Bachelor's degree in marketing, communications, or related field.
Three or more years of relevant business experience in digital marketing
Experience implementing digital marketing strategies in the banking industry strongly preferred.
Proficient in key areas of digital marketing (Search Engine Optimization (SEO), social media, content marketing, email marketing(Mailchimp software proficiency or similar software), PPC /Search Engine Marketing (SEM), and website strategy and analytics)
Responsive design website experience
Stays current in digital marketing trends and news
Graphic design and video production experience preferred
Ability to take high-level vision and translate to executable actions
Strong presentation and writing skills
Ability to foster strong professional relationships and manage expectations with customers, vendors, department leaders, and fellow employees
Ability to multi-task and thrive in an environment with shifting priorities and time-sensitive deadlines
Strong organizational skills and attention to detail
Ability to work independently once strategy is identified
Strong analytical and logical skills
Ability to effectively manage budgetary spending to maximize ROI of Digital Marketing campaigns and resources
Wide degree of creativity and latitude is expected
Google Adwords and Google Analytics Certifications preferred

Physical Requirements:
Work involves eye strain due to the frequent use of computer screens, reading of reports, proofing advertising information, and so forth.
Work involves being able to concentrate on the matter at hand, under sometimes distracting work conditions.
Work involves lifting and moving files of up to 15 lbs.
Work involves ability to read, hear, write, and communicate professionally both in person and via telephone.
Work involves some travel to attend meetings, training, and so forth.

Pay Transparency Nondiscrimination Provision:
Equal Opportunity Employer EEOC M/F/D/V

This Position Description is not a complete statement of all duties and responsibilities comprising this position.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this position at any time.


Keywords: Civista Bank, Columbus , Digital Marketing Specialist, Advertising , Dublin, Ohio

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