Digital Marketing Specialist
Company: Civista Bank
Location: Dublin
Posted on: August 7, 2022
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Job Description:
Civista Bank
Description:
Position Description:
The Digital Marketing Specialist will drive the digital marketing
efforts for Civista Bank. This position is responsible for
developing, implementing and monitoring strategies used in
marketing Civista's brand and services through digital channels.
This position will serve a s a subject matter expert in digital
strategies for lead generation through various media campaigns and
provide marketing support for the ongoing development of Civista's
online and mobile services. Demonstrates Civista Bank's mission to
improve the financial lives of our employees and shareholders to
make a difference in the communities that we serve.
Key Accountabilities, Responsibilities and Expectations:
Partner with the Marketing Manager and business line leaders to
translate business goals into digital marketing objectives and
strategies.
Oversee the design and performance of corporate websites. Analyzing
visitor behavior to improve user experience and engagement while
also ensuring content is compliant with bank standards.
Provide consistent reporting of analytics of digital channels in
order to make informed decisions and marketing recommendations.
Provide marketing support for implementation and utilization of
digital banking channels, organizational initiatives, and special
products.
Provides technical expertise as software administrator for a
variety of bank marketing digital platforms.
Work with third party vendors to create, monitor, and provide post
analytics of digital marketing campaigns.
Serve as a subject matter expert in digital strategies.
All other duties as assigned and any activities that support the
key accountabilities.
Requirements:
Qualifications, Knowledge and Skills:
Bachelor's degree in marketing, communications, or related
field.
Three or more years of relevant business experience in digital
marketing
Experience implementing digital marketing strategies in the banking
industry strongly preferred.
Proficient in key areas of digital marketing (Search Engine
Optimization (SEO), social media, content marketing, email
marketing(Mailchimp software proficiency or similar software), PPC
/Search Engine Marketing (SEM), and website strategy and
analytics)
Responsive design website experience
Stays current in digital marketing trends and news
Graphic design and video production experience preferred
Ability to take high-level vision and translate to executable
actions
Strong presentation and writing skills
Ability to foster strong professional relationships and manage
expectations with customers, vendors, department leaders, and
fellow employees
Ability to multi-task and thrive in an environment with shifting
priorities and time-sensitive deadlines
Strong organizational skills and attention to detail
Ability to work independently once strategy is identified
Strong analytical and logical skills
Ability to effectively manage budgetary spending to maximize ROI of
Digital Marketing campaigns and resources
Wide degree of creativity and latitude is expected
Google Adwords and Google Analytics Certifications preferred
Physical Requirements:
Work involves eye strain due to the frequent use of computer
screens, reading of reports, proofing advertising information, and
so forth.
Work involves being able to concentrate on the matter at hand,
under sometimes distracting work conditions.
Work involves lifting and moving files of up to 15 lbs.
Work involves ability to read, hear, write, and communicate
professionally both in person and via telephone.
Work involves some travel to attend meetings, training, and so
forth.
Pay Transparency Nondiscrimination Provision:
https://www.dol.gov/agencies/ofccp/posters
Equal Opportunity Employer EEOC M/F/D/V
This Position Description is not a complete statement of all duties
and responsibilities comprising this position.
Nothing in this job description restricts management's right to
assign or reassign duties and responsibilities to this position at
any time.
PI185890889
Keywords: Civista Bank, Columbus , Digital Marketing Specialist, Advertising , Dublin, Ohio
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