Company: Questline Digital
Posted on: January 27, 2023
Description:The Marketing Manager a critical connector between
Questline Digital's marketing and sales initiatives. This person
identifies, creates and maintains marketing collateral and ensures
that Questline Digital's marketing efforts align with the goals of
the Business Development team. This person utilizes Questline
Digital's marketing automation platform to create and manage lead
generation and conversion campaigns. The Marketing Manager also
writes emails, blog posts, sales sheets, case studies and other
marketing copy that effectively communicates the benefits of
Questline Digital solutions. We are seeking an ambitious marketer
with optimization instincts and an analytical mindset to drive
growth, engagement and conversion of new clients. Preferred
candidates will live in the Columbus area and be able to work a
hybrid office/WFH schedule. Generate and manage marketing lists,
evaluate prospects and score leads via Salesforce and Pardot.
Write, build and manage email marketing campaigns, nurture
campaigns, and other automated marketing journeys via Pardot.
Report on the performance of email, marketing automation, and other
digital campaigns, and make recommendations to optimize those
campaigns.Manage sales enablement strategies, working with
marketing and sales teams to craft effective prospecting campaigns
and implement account-based marketing tactics.Identify, research,
and write sales and marketing collateral, including sales sheets
and case studies.Write, create, and update PowerPoint decks that
communicate the benefits and value of Questline Digital solutions.
Attend energy industry tradeshows as a Questline Digital
representative when needed.Requirements:3 to 5 years of relevant
professional experience in marketing, sales, or advertising.
Experience with email marketing tactics, including list management
and lead nurturing techniques.Ability to use Salesforce and Pardot
for email campaigns and reporting.Experience writing effective
marketing and conversion copy, such as email campaigns, case
studies, sales sheets, and PowerPoint decks. Proficient in
Microsoft Office. Salesforce CRM and/or Pardot experience
preferred.Excellent written and verbal communication
skills.Excellent interpersonal skills; able to network and develop
relationships among industry contacts.Energy utility experience is
Keywords: Questline Digital, Columbus , Marketing Manager, Advertising , Columbus, Ohio
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