Content Marketing Coordinator

Company: Kokosing
Location: Columbus
Posted on: April 20, 2024

Job Description:

Kokosing is one of America's 60 largest General Contractors and services a broad spectrum of clients in both the private and public business sectors.

Located in the Midwest and Mid-Atlantic Regions, Kokosing's services include the construction of highways/bridges, industrial facilities/factories, data centers, marine, solar, advanced industrial, pipeline, and water/wastewater facilities, along with asphalt/concrete pavement and underground utilities.

For over 70 years, our family-owned company has successfully attracted the most qualified technical personnel in the construction industry by offering visible challenges, superior quality, and attractive rewards.

With over $1.2 billion (and growing) in annual sales and a commitment to its workforce, Kokosing is the winning team.
Summary:
Kokosing is looking for an experienced candidate to lead our social media, website, and other digital marketing aspects of our company. The position sits within Kokosing Industrial and serves all the Kokosing companies including: Kokosing Construction Company, McGraw Kokosing, Integrity Kokosing Pipeline Services, Kokosing Materials, and Olen/Area Aggregates.

Desired experiences include:

• Minimum 5 years' experience managing website, social media, and/or digital marketing
• BS in Marketing or related field preferred
• Demonstrated experience developing and managing digital marketing
• Proficiency in Linked In, Facebook, Instagram, and/or Wordpress required
• Proficiency in Adobe Cloud and Microsoft systems preferred
  Essential Duties and Responsibilities:
  • Create a content strategy that helps Kokosing define traffic goals and continuously review for opportunities to improve
  • Create and implement a long-term and short-term content publishing calendar and social media calendar
  • Coordinate the social media sites from a business contract point of view, working with supervisors on items such as negotiating contracts, managing corporate access, managing team member access, and paying invoices
  • Coordinate website consultants including negotiating contracts, negotiating scope of work, managing schedules, reviewing and approving work, leading/participating in workshops and meetings, and paying invoices
  • Coordinate outsourced content and consultants including negotiating contracts, negotiating scope of work, managing schedules, reviewing and approving work leading/participating in workshops and meetings, and paying invoices
  • Produce and manage content for blogs, articles, websites, emails, webinars, social media and other formats.
  • Audit the existing content on the company's website for brand voice, relevance, and optimization
  • Analyze content performance and customer behavior data
  • Benchmark Kokosing's content against global social media trends as well as industry trends and key competitors
  • Promote a consistent brand identity through the company's social media profiles
  • Set expectations for project team members and hold accountable for performance and quality of work
  • Other supportive tasks as needed and assigned
    Benefits:
    Kokosing Industrial offers a competitive compensation and benefits package including medical, life, and disability insurance, paid time off and a 401K plan.
    
    Kokosing is an equal employment opportunity/affirmative action federal and state contractor. The company does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected class.

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