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Sr. Marketing Associate - Marketing Engagement - Consumer

Company: JPMorgan Chase
Location: Columbus
Posted on: July 15, 2019

Job Description:

Senior Marketing Associate - Marketing Engagement Description Chase is on a path to fundamentally change how our customers interact with us from marketing to sales to service and relationship management. We are re-imagining what it means to have a relationship with us by improving our ability to deliver solutions and experiences that simplify banking and help customers choose where, when and how they bank with us. The Senior Marketing Associate is responsible for managing execution of marketing campaigns for key Consumer Business Marketing initiatives in support of onboarding and engagement. This role partners closely with our strategy partners to develop, execute, and manage multiple marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with heavy emphasis on digital channels. The ideal candidate is a digital marketer with experience leading and executing marketing and customer communication campaigns to support critical touchpoints along the customer journey - to inform, educate and drive digital adoption and engagement, as well as brand loyalty. This role will elevate traditional servicing/engagement communications into digital marketing touchpoints - leveraging appropriate channels, tactics and messaging to support a mobile-first mindset, with a mindset for performance measure, best practices and continuous improvement. Reporting to the engagement manager, this role will also support E2E campaign management for other Consumer Bank marketing campaigns as needed. Responsibilities include: - Managing E2E implementation of multi-channel marketingengagement campaigns to ensure initiatives are on-strategy, on time andwithin budget parameters - Leading internal and external agency briefing andcreative development - Optimizing digital engagement marketing campaigns toimprove results, SEO optimization, create meaningful touchpoints andelevate the overall customer experience based on results and bestpractices - Collaboration with marketing managers to identifyopportunities, campaign strategy and the framework for measurement andreporting - Management of multi-channelmarketing execution (from concept development to delivery) includingworking across multi functional teams, such as: - Agencies on creative development and execution - Modeling team, list team and list brokers tocoordinate targeting - Analytics team to report campaign results - Print/Production/Fulfillment Agencies (and or liaison),as needed Qualifications The ideal candidate will have exceptional partnering and project management skills, campaign management and/or digital execution experience, ability to lead and drive decision-making in a complex, ever-changing environment, a mindset for continuous process improvement, and high degree of comfort in a stringent controls environment. Experience should include: - Strong knowledge of and 5-7 years' experience in direct marketing and/or project management is required; - End-to-end project and process management and oversight; digital experience preferred - Managing large-scale engagement and customer management direct marketing programs including .com, social channels, email, direct mail and call center - Agency/vendor management, including process improvement and issues resolution/escalation; - Knowledge of database marketing principles, segmentation, testing and results measurement - Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus - 4-year college degree preferred - Ability to think strategically, but willingness to 'roll up your sleeves' and manage the details of marketing project execution - High energy and the ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines - Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members - Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities - Creativity and innovation with a focus on constant improvement - Excellent written and oral communication skills JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.

Keywords: JPMorgan Chase, Columbus , Sr. Marketing Associate - Marketing Engagement - Consumer, Advertising , Columbus, Ohio

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