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Customer Engagement Manager

Company: Carson-Dellosa Publishing Group
Location: Columbus
Posted on: January 17, 2020

Job Description:

The Customer Engagement Manager is responsible for designing an end to end email customer journey and loyalty. This is an important strategic role that will be responsible for driving significant growth of the email channel as we look to retain our customers across the lifecycle, expand our suite of product offerings, and grow sales. This role is also responsible for oversight of CRM Database including data quality, process flow, automation and customer capture. Responsibilities: Develop, implement, and maintain customer loyalty program. Create and execute promotional and engagement email plans optimized for ROI and customer retention.Own customer retention, engagement and acquisition KPIs Collaborate with creative department to design email templates for each campaign typeDefine customer segmentation for each step of customer journey and design campaigns to target these segmentsCollaborate with cross-functional teams to incorporate promotion strategy in emailsManage customer life cycle and journey through retention and acquisition funnels to increase engagement and decrease drop-offsDefine and perform A/B tests and use results to continuously optimize campaignsPartner with our IT team to implement marketing automation and CRM enhancementsLead customer acquisition strategy and tactical development including traditional --lead-generation, print advertising, direct mail and catalog. Qualifications Bachelor's Degree or equivalent combination of education and experience. 5+ years of related experience.Experience with Enterprise Level CRM systems Excellent time management skills with the ability to work independently with little supervision.

Keywords: Carson-Dellosa Publishing Group, Columbus , Customer Engagement Manager, Executive , Columbus, Ohio

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