Product Marketing Manager (Fully Remote)
Company: Novel Capital
Location: Columbus
Posted on: May 16, 2022
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Job Description:
Novel Capital (www.novelcapital.com) is a fintech startup
providing innovative revenue-based capital products to transform
how companies fund their growth. Our innovative platform provides
financing to tech and subscription companies that in many cases
don---t fit the traditional banking or venture-capital equity
models. Novel Capital is seeking an up-and-coming Product Marketer
who is ready to revolutionize the way that startups grow.
Responsible for go-to-market planning and working across product,
sales, and marketing, the ideal candidate will understand how
important product marketing is to fueling growth. We---re looking
for someone who is: A Captivating Storyteller. Whether it is
developing product messaging, creating customer case studies, or
helping generate what sales needs to succeed --- we're looking for
someone who can tell a story and capture the attention of our
target market. An Internal Advocate. You are the connection between
our product and our customers. You---ll advocate for the needs of
whom we serve and help develop content assets and marketing
materials that gets them to take notice of what we offer.
Action-Oriented. You believe in progress over perfection. You
understand that things can always improve and do not let that get
in the way of creating something great today. Previous experience
writing for B2B entrepreneurs, founders and key stakeholders in
fast growth businesses is preferred. An understanding of FinTech
and startup company concepts is critical. Ideal candidates will be
excited by a fast-paced startup environment and find intrinsic
reward in an unstructured environment where individuals own their
actions and have an outsized impact. This role reports to the VP of
Marketing and will work on projects that have visibility at the
company leadership level. Role and responsibilities: Leverage
research and data to effectively tell the story of Novel,
positioning us as the leader in the revenue-based financing market.
Define product messaging & positioning that aligns with the overall
brand story. Effectively communicate why Novel is the right choice
for startups looking to grow by owning the competitive positioning
and battlecards that inform the sales process. Create internal and
external feedback loops with sales, product, entrepreneur services,
and customers, ensuring the voice and experience of our customers
informs the way we go to market. Lead product launch, packaging,
and promotional efforts to drive pipeline creation. Build
launch/GTM plans in alignment with product roadmap. Develop, write,
and ideate high-quality materials (all formats) to reach our
entrepreneur audiences and support our sales organization.
Demonstrate flexibility in handling multiple projects, changing
priorities, and deadlines while maintaining high standards for
quality and detail. Continuously measure and analyze what materials
are working and what is not to make the necessary adjustments.
Requirements 3 years in a B2B marketing role with proven examples
of generating best-in-class product marketing strategies that fuel
revenue growth and/or customer adoption. Expert content writing
experience in various formats including, but not limited to, emails
and long-form (ex. whitepapers). Experience with short form is a
bonus. Must have an appetite for knowledge, embracing new skills
quickly & independently. A track record of success working in a
fast-paced, high-growth environment while maintaining a
goal-oriented approach to their work. Passionate about our mission
to serve entrepreneurs. Benefits Competitive salary. Healthcare
benefits. Stock options. Career growth with an industry innovator.
In Office or Fully Remote About Us Novel Capital
(www.novelcapital.com) is a fintech startup providing innovative
revenue-based capital products to transform how companies fund
their growth. Our platform provides financing to tech and
subscription companies that in many cases don---t fit the
traditional banking or venture-capital equity models. We help
founders accelerate their business without diluting their equity.
We are former founders, venture capitalists, and startup veterans
who care deeply about nurturing the next wave of tech
entrepreneurs. Our experience has led us to see that software
companies needed new options when it comes to how they grow. We
lead with empathy and are committed to diversity --- in who we fund
and who we hire. Novel Capital is an equal opportunity employer. We
celebrate diversity and are committed to creating an inclusive
environment for all employees.
Keywords: Novel Capital, Columbus , Product Marketing Manager (Fully Remote), Executive , Columbus, Ohio
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