Marketing Manager

Company: Questline Digital
Location: Columbus
Posted on: January 27, 2023

Job Description:

Description:The Marketing Manager a critical connector between Questline Digital's marketing and sales initiatives. This person identifies, creates and maintains marketing collateral and ensures that Questline Digital's marketing efforts align with the goals of the Business Development team. This person utilizes Questline Digital's marketing automation platform to create and manage lead generation and conversion campaigns. The Marketing Manager also writes emails, blog posts, sales sheets, case studies and other marketing copy that effectively communicates the benefits of Questline Digital solutions. We are seeking an ambitious marketer with optimization instincts and an analytical mindset to drive growth, engagement and conversion of new clients. Preferred candidates will live in the Columbus area and be able to work a hybrid office/WFH schedule.

• Generate and manage marketing lists, evaluate prospects and score leads via Salesforce and Pardot.
• Write, build and manage email marketing campaigns, nurture campaigns, and other automated marketing journeys via Pardot.
• Report on the performance of email, marketing automation, and other digital campaigns, and make recommendations to optimize those campaigns.
• Manage sales enablement strategies, working with marketing and sales teams to craft effective prospecting campaigns and implement account-based marketing tactics.
• Identify, research, and write sales and marketing collateral, including sales sheets and case studies.
• Write, create, and update PowerPoint decks that communicate the benefits and value of Questline Digital solutions.
• Attend energy industry tradeshows as a Questline Digital representative when needed.Requirements:
  • 3 to 5 years of relevant professional experience in marketing, sales, or advertising.
  • Experience with email marketing tactics, including list management and lead nurturing techniques.
  • Ability to use Salesforce and Pardot for email campaigns and reporting.
  • Experience writing effective marketing and conversion copy, such as email campaigns, case studies, sales sheets, and PowerPoint decks.
  • Proficient in Microsoft Office.
  • Salesforce CRM and/or Pardot experience preferred.
  • Excellent written and verbal communication skills.
  • Excellent interpersonal skills; able to network and develop relationships among industry contacts.
  • Energy utility experience is a plus.PI202035424

Keywords: Questline Digital, Columbus , Marketing Manager, Executive , Columbus, Ohio