Manager, PPS Strategic Marketing

Company: Greif
Location: Delaware
Posted on: January 27, 2023

Job Description:

Greif offers a great working environment and the opportunity to make an immediate impact at a company where your ideas are always welcome.Job Requisition #:022806 Manager, PPS Strategic Marketing (Open)Job Description:The Manager, Strategic Marketing will serve a critical leadership role in Strategic Marketing supporting the PPS business unit. Position provides leadership for and execution of analysis of sales and marketing content focused on building our relationship with existing and prospective customers. This growth-driving role will collaborate and lead a wide variety of global stakeholders and SMEs to develop and deliver sales readiness and marketing content that engages Greif's diverse customer base across multiple distribution channels. In addition to owning PPS market segment content, the role will lead other Strategic Marketing initiatives across PPS such as formulating customer, substrate and industry insights, defining and executing lead generation initiatives, gathering and sharing market and competitive intelligence. The candidate will be a developing collaborator, influencer, and communicator across all key channels.Key Responsibilities:PPS Strategic Marketing LeadershipServes as the primary Strategic Marketing liaison between Strategic Marketing/Global Marketing Team and PPSCollaborate with PPS business and sales leaders to establish strategic marketing priorities and timingPPS Market Segment ContentSupport development of market segment content strategy; drive for PPS ongoing content planning, develop/manage content creation and report on results of impactOversee PPS market segment sales content and sales readiness tools to ensure consistency of execution, optimization based on feedback/insights and integration with omnichannel marketing planLead cross functional team of Product Managers, functional SMEs and Sales to define and develop segment contentEngage with customers to inform strategy and content needs, including understanding their key influencer organizations/publications/trade showsLeverage Seismic and other tools to continually evaluate utilization and effectiveness of segment content marketing; evolve as necessaryDevelop and monitor annual budgets for content development/management, nurture campaigns and related VoC research for PPS BUPPS Segment MarketingFor assigned industries, lead cross-functional and cross-regional teams to gain in-depth understanding (globally and within each region) to establish recommended organization actions + marketing strategy to drive growth in segmentLead quarterly industry council meetings for assigned market segments, elevate opportunities/risks, report out insights and necessary actionsDefine Greif's value proposition for each market segment served Identify and define need for new products/services or business models to drive growth within PPS market segments; support development of business case for activation Leverage a variety of market research tools to gain Voice of Customer to understand segment's unmet needs/values, gaps in current offerings and Greif's differentiators Partner with PPS MarCom and sales leaders to define optimal packaging solutions for each market segment, differentiated by region Collaborate with PPS MarComm to develop substrate marketing campaigns and sales toolPPS Lead Generation & Account-Based MarketingDefine with PPS business and sales leaders on key lead gen priorities; develop and drive top of the funnel lead generation initiativesCollaborate with PPS MarCom to develop nurture campaigns that continue to move leads through the funnel until they become qualified sales leads; monitor ROI and adapt campaigns accordinglySupport account-based marketing strategy and learn & earn initiativePPS Market & Competitive IntelligenceProactively engage sales organization to curate market and competitive intel; become a trusted partnerPartner with sales and operations to define market segment competitor activitiesProvide ideation and support to development of market and competitive intelligence hubCommunicationsFosters a collaborative, integrated working relationship between the Global Marketing Team, innovation, sales, operations, sustainability, IT, Finance, Legal, Quality, etc. to jointly achieve the business strategy and growth objectivesInform, present and gain commitment of key initiatives with PPLT, Global Marketing Team and ELTPerforms other duties as assignedEducation: Bachelor's degree in Marketing, Business or Communications. MBA or Master's in Marketing a plus5-7 years' experience in marketing, marketing strategy and/or marketing content3 years' experience managing complex initiatives across matrix organizations a plusKnowledge and Skills: Ability to collaborate and drive activities with key functions such as Sales, Operations, Engineering, and InnovationKnowledge of and experience with emerging content development/sharing tools and sales readiness strategiesKnowledge of and experience with developing customer and market insights and lead generation initiativesAbility to source and leverage data and primary/secondary research to develop insights and strategic recommendationsExperience with B2B marketing strategy and development of omni channel marketing plansCollaborative, curious, and able to find solutions to ambiguous problems or situationsExcellent written and oral communication skillsAbility to influence and persuadeExcellent attention to detailDeveloping business acumen and strategic agilityExcellent customer awareness and customer service skillsFluent in English required; ability to speak Spanish a plusWork Environment: In office or remote; international work times and travel may be required40EEO Statement:htps: offer a competitive salary, excellent benefits and opportunity for growth. Greif, Inc. is an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of sexual orientation, gender identity, race, gender, religion, age, national origin, color, disability, or veteran status. EOE/Minority/Female/Disabled/Veteran. For more information read Greif's Equal Opportunity Policy.

Keywords: Greif, Columbus , Manager, PPS Strategic Marketing, Executive , Delaware, Ohio