Manager, Market Insights

Company: Abbott
Location: Columbus
Posted on: November 17, 2023

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
**ABOUT ABBOTT NUTRITION:**
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to helping adults stay strong and active. Millions of people around the world
count on our leading brands including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect to help get the nutrients they need, to live their healthiest life.
Our location in Columbus, OH, currently has an opportunity for a Manager, Market Insights. This role focuses on leading and managing Data and Analytics for our Pediatric Brands: Similac, Pedialyte and PediaSure.
**CORE CONTRIBUTION:**
Be the key data and analytics partner for Abbotts Pediatric Nutrition business. Lead data and analytics initiatives and collaborate with cross-functional insight/analytics and business teams. Use syndicated, panel, point-of-sale and other databases, models and tools, to solve business challenges. This includes the building and execution of reporting and analytics that summarize sales performance, marketing drivers, and consumer behavior metrics.
**WHAT YOULL DO:**
**STEWARDSHIP OF SECONDARY RESEARCH DATA SOURCES**
+ Provide expertise and utilize all available data sources, including but not limited to POS consumption data (Nielsen), shipments, Panel (Nielsen/Stratum/Numerator), primary research data sets, etc.
+ Maintain the accuracy and integrity of consumption data sources (POS data and Panel data - e.g. Nielsen).
+ Manage weekly and monthly Pediatric database new items placement with support from Nielsen.
+ Proactively communicate any POS (Nielsen) data issues with business partners and identify short-term and long-term resolution plans to minimize impact on weekly/monthly business reporting.
**PROVIDE ACTIONABLE INSIGHTS**
+ Enable Marketing to move from data to decisions.
+ Provide impactful insights that shape brand and business strategy through an intimate understanding of the context, including financials, marketing and sales programs, distribution, and customers.
+ Provide feedback on strategies and tactics by recommending appropriate data sources and analytics to assess the effectiveness of marketing and sales strategies and tactics.
**DEVELOP HIGH IMPACT BUSINESS REPORTS**
+ Develop monthly business performance reports, and as needed, present to Senior Management.
+ Ensure that results are translated into real world recommendations and implications for all stakeholders throughout the organization.
+ Develop report frameworks that meet critical business needs and work with marketing to ensure their ability to replicate and explain. Automate report generation as much as possible.
**ADVANCED ANALYTICS**
+ Manage Advanced Analytics projects (e.g. Marketing Mix, Pricing, Assortment, Market Structure), by working with data and analytics vendors, as appropriate.
+ Manage vendors for projects, evaluate their performance, and identify new vendors as needed.
+ Demonstrate thorough understanding of the relationship between Marketing tactics and Sales results, and develop analyses that include an integration of these data sets for comprehensive insight.
**ENGAGE WITH INTERNAL PARTNERS**
+ Coordinate Data and Analytics needs among cross-functional teams.
+ Develop a strong team-based relationship with internal partners to develop further insights, additional questions, and a deeper understanding of the business to form and track brand strategies and tactics.
+ Maintain high level of engagement with internal partners and to support business decisions.
**EDUCATION AND EXPERIENCE YOULL BRING:**
+ Bachelors degree in fields related to Data and Analytics or Marketing required. Masters preferred.
+ 5+ years of consumer performance analytics and insights experience required, preferably in a CPG or retail environment.
+ 3+ years of experience in retail sales / consumption analytics and/or consumer panel behavior data. Other technical skills and market research experience (e.g. primary research) is a plus.
+ Experience in developing/managing Marketing Mix Models preferred.
+ Excellent analytical skills, and mastery of Excel and PowerPoint. SPSS/other statistical software is a plus.
+ Demonstrated examples of leadership leveraging data-analytics/consumer research to address business issues and develop actionable recommendations.
+ Proven ability to integrate data from various sources to provide synthesized insights.
+ Excellent written and communication skills.
+ Strong influencing skills, and ability to work effectively with all levels of business team management.
+ Ability to work independently, with minimal supervision.
+ Ability to coach others and build organizational talent for data and analytics, market research and strategic thought.
Estimated 10% travel.
**WHAT WE OFFER:**
At Abbott, you can have a great job that can grow into an amazing career. We offer:
+ **Training and career development** , with onboarding programs for new employees and tuition assistance.
+ **Financial security** through competitive compensation, incentives, and retirement plans.
+ **Health care and well-being programs** including medical, dental, vision, wellness, and occupational health programs.
+ **Paid time off.**
+ **401(k)** retirement savings with a generous company match. **The stability of a company** with a record of strong financial performance and history of being actively involved in local communities.
**Learn more about our benefits that add real value to your life to help you live fully:** www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott, for diverse opportunities that provide the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $90,700.00 $181,300.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

Keywords: Abbott, Columbus , Manager, Market Insights, Executive , Columbus, Ohio