Sr Manager of Market Insights, Therapeutic Nutrition
Posted on: December 9, 2018
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. As the key strategic business partner and Market Insights leader for Therapeutic Nutrition (includes Ensure, Glucerna, Zone Perfect and many specialty products) you will have the opportunity to directly impact growth of this fast growing market. In this role you will be responsible for helping develop marketing strategy, influence decisions across all areas of the business from base business to innovation and guide profitable growth. You will be responsible for integrating insights across category, customer (retailers & key influencers), consumer & competitor to inform actions that help deliver business growth goals. **Job Responsibilities:** Candidate must be visionary, analytical, resourceful, and detail-orientated. Proven track record of excelling in fast-paced environments and being able to manage among various stakeholders cross-functionally, internally and externally are critical to success. Key responsibilities include: **Insights that Create Value:** + Drive to "so-what?s" by making actionable recommendations routed in deep understanding of marketing, business and consumer + Listen and learn externally. Mine, uncover and communicate best practices internally + Lead learning plan development in line and right sized to deliver business strategies and goals **Be a Consumer Champion:** + Keep the organization in touch with needs across core consumer segments + Create an innovation rhythm that addresses unmet needs, purchase barriers and is ahead of trends + Champion brand health and equity fundamentals, tracking performance vs. goals with advertising agency partners. **Collaborate for Business Success:** + Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills + Be accountable for business goals identifying share & other topline building opportunities + Identify and enable key business drivers of growth and trial. Enable go-to-market plans to maximize reach and ROI. + Drive alignment on common goals and objectives that win externally. **Manage Capabilities & Grow Talent:** + Nurture supplier relationships and manage research budget effectively. + Stay on the leading edge of research systems and capabilities. Simplify processes. + Build Leadership Skills within team ? Clear, Credible, Bold & Impactful Communication + Facilitate career development and growth of your organization. **MINIMUM EDUCATION REQUIRED:** Bachelor?s Degree, Master?s preferred **TRAINING & EXPERIENCE REQUIRED:** + 10 or more years of medical or consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred. + Consumer Products Goods or Health Products experience desirable. + Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative + Experience leveraging syndicated services (Nielsen Scanner and Panel Data) + Strong analytical skills + Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams + Excellent communication and interpersonal skills. Can organize and lead cross functional teams. Demonstrated track record of managing budgets and external relationships An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email email@example.com
Keywords: Abbott, Columbus , Sr Manager of Market Insights, Therapeutic Nutrition, Executive , Columbus, Ohio
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