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Communication Representative - Web & Social Media

Company: FirstEnergy Corp
Location: Columbus
Posted on: September 19, 2023

Job Description:

FirstEnergy at a Glance We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers' lives brighter, the environment better and our communities stronger.FirstEnergy (NYSE: FE) is dedicated to integrity, safety, reliability and operational excellence. Headquartered in Akron, Ohio, FirstEnergy includes one of the nation's largest investor-owned electric systems, more than 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, and a regulated generating fleet with a total capacity of more than 3,500 megawatts. About the Opportunity This is an open position with FirstEnergy Service Company, a subsidiary of FirstEnergy Corp. [SC00] The Associate Communications Rep, Web & Social Media, is a strategic and innovative communicator that plays an integral role in providing an engaging social media experience for FirstEnergy's 6 million customers. The associate communications rep will help to enhance the social media presence of FirstEnergy and its 10 electric companies by developing compelling digital content and facilitating daily social media operations as part of the company's efforts to effectively communicate with customers and enhance the customer experience.In this role, the ideal candidate will collaborate with team members to develop and publish social media content that educates customers about their electric service, helps to humanize the FirstEnergy brand and builds customer engagement. This includes working with Employee and State Communications and internal business groups to share ideas and content with FirstEnergy customers. He/she will also be responsible for helping to manage an ongoing publishing calendar for social media and play a role in community management by addressing customer concerns and questions.The ideal candidate will have experience using multiple social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube, and a strong understanding of how to maintain brand voice across platforms. The individual must possess strong writing and verbal communication skills and be able to meet tight deadlines while managing multiple projects simultaneously. Relevant internship or professional experience is required.This position reports to the Supervisor, Digital Communications, in the Communications & Branding department. While the reporting location for the position is in Akron, Ohio, the ideal candidate may work remotely.Responsibilities include:

  • Understands how to use multiple sources of data to help drive social content and strategy.
  • Possess and demonstrate good problem-solving skills and decision-making abilities.
  • Support daily publishing to social platforms, including text, images, reels and video, using Sprinklr social media management platform.
  • Collaborate with members of the Employee and State Communications teams as well as contacts across the company to facilitate behind-the-scenes storytelling opportunities that help to promote FirstEnergy's brand and engage customers.
  • Assist with the planning, research and development of seasonal and evergreen website and social media content, such as feature stories, videos and graphics.
  • Edit and/or resize images as needed to fit each platform's requirements.
  • Assist with shooting videoland taking photos to support social media and website content; experience producing and editing video a plus.
  • Develop and maintain a database of digital assets for use across various channels, including social media, website and marketing campaigns.
  • Help develop and execute social media strategies to increase the organization's visibility, engagement and reach across social media platforms.
  • Monitor online conversations and media coverage to help identify key issues and content opportunities.
  • Help provide a seamless customer experience by engaging with consumers who interact with FirstEnergy's social channels, while taking the initiative to escalate concerns as needed or research an appropriate response.
  • Provide on-site social media assistance at various community, sponsored and volunteer events to offer real-time coverage to customers.
  • Play a key role in helping to maintain FirstEnergy's brand voice and publishing guidelines.
  • Provide support during large scale outages or other significant events as part of the Communications Emergency Response Team, including during evenings and weekends as needed.
  • Serve as part of the afterhours media on-call rotation, providing evening and weekend response for outage and other media inquiries.Qualifications:
    • Bachelor's degree in Communications, Marketing, Journalism or related discipline required.
    • Minimum 2-3 years relevant work experience required. Relevant work experience will include solid understanding of social media management with an emphasis on brand guidelines for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube
    • Ability to write engaging posts and develop relevant content for social media channels
    • Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media and translate those trends in ways that apply to our customer needs.
    • Knowledge of design, layout and photography principles
    • Ability to work collaboratively with various groups in the organization or on a self-directed basis
    • Proficient in Microsoft Office applications (Word, PowerPoint, Publisher, Office 365, SharePoint)
    • Ability to manage multiple projects and prioritize work
    • Ability to develop effective working relationships with employees at all levelsBenefits, Compensation & Workforce Diversity At FirstEnergy, employees are key to our success. We depend on their talents to meet the challenges of our changing business environment. We are committed to rewarding individual and team efforts through our total rewards philosophy which includes competitive pay plus incentive compensation, a company-sponsored pension plan, 401(k) savings plan with matching employer contribution, a choice of medical, prescription drug, dental, vision, and life insurance programs, as well as skills development training with tuition reimbursement. Please visit our website at to learn more about all of our employee rewards programs. FirstEnergy proudly supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H-1B visas at this time. Safety Safety is a core value for FirstEnergy and is essential to all of our business activities. We ensure employees have the tools, information, and processes to perform their duties in a manner that assures safety for themselves, their co-workers, our customers and the public. Our goals are to provide a safe work environment, to maintain an accident-free, injury-free workplace, and to promote and maintain public safety. To meet these goals, we dedicate ourselves to achieving world-class safety standards. Position Classification ExemptFirstEnergy Human Resources Team

Keywords: FirstEnergy Corp, Columbus , Communication Representative - Web & Social Media, IT / Software / Systems , Columbus, Ohio

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