Sr. Content Strategist

Company: Safelite AutoGlass
Location: Columbus
Posted on: April 10, 2021

Job Description:

The Sr. Content Strategist is responsible for constructing cohesive messaging and creating content strategy that uses our customers journey and personas to drive results. This position will plan, oversee and execute strategy from start to end by colloborating closely with internal and external partners. Supported by creative and editorial resources, this role is responsible for aligning our brand narratives with the team's content strategies and editoral decisions.

Find a career. Gain a family.

Safelite will be unlike any place you've ever worked. (This won't be just the daily grind!) You'll join caring and passionate teams that collaborate to make a difference, deliver extraordinary results and bring unexpected happiness. Every day. Your effort, heart and creative ideas will be valued and rewarded. And we care about your well-being. So, we'll strive to give you what you need to have a happy work/life balance.

Essential Activities

• Create and execute content strategy to drive business goals and channel objectives. Develop and implement clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Analyze content marketing data to identify trends and anticipate consumer needs to drive strategic direction. Provide leadership with constructive creative recommendations and feedback to influence decision making and implement strategy changes.
• Conduct and lead content audits and gap analyses to assess how well existing content is performing, what is missing and what might be needed.
• Partner across the organization to develop and enhance all customer communication touchpoints including but not limited to email, SMS, IVR, voice scripting, web.
• Develop a solid understanding of the target audience by partnering with the CX insights and analytics team to develop market research and leverage trends. Keep up to date with industry best practices and monitoring content strategy activities.
  
  Requirements
  
  • Bachelor's degree and 5-7 years of content, digital and brand marketing experience
  • Experience in presentation development and delivery
  • Strong attention to detail and proven accountability in meeting and managing deadlines
  • Excellent communication, organizational and writing/editing skills
  • Experienced in presentation development and delivery. Effective in providing constructive, creative recommendations and feedback.
    Apply now!
    
    We're known as an auto glass company. That's the focus of what we do. But we're much more -- we're a growing and evolving service brand. And what really makes us unique is our people. Because at our core, we're a People Powered organization -- and our people come first and our culture matters. We'll help you find a fulfilling career path and encourage you to have a life. Let us be the best place you'll ever work.
    
    #CB
    
    #indcorp
    
    

Keywords: Safelite AutoGlass, Columbus , Sr. Content Strategist, Other , Columbus, Ohio