Senior Manager Marketing
Company: ANSYS
Location: Columbus
Posted on: July 22, 2021
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Job Description:
Ansys is the global leader in engineering simulation. We empower
the world's most innovative companies to deliver transformational
products to their customers. By offering the best and broadest
portfolio of engineering simulation software solutions, we help our
customers solve the most complex design challenges and engineer
products limited only by imagination. Whether you are a software
developer, product engineer, sales team member, or part of our
corporate team, at Ansys we know that by embracing what makes us
each unique, we become collectively better.
SUMMARY
The Manager, Field Marketing will lead the go-to-market and
pipeline generation efforts for Ansys throughout a specific, major
sales region. This candidate will effectively collaborate with
sales, managing expectations while driving results through
coordinated strategy and execution of programs. will develop,
manage and evolve marketing programs for the ANSYS regional sales
teams. The primary objectives of the role is strategy & alignment
with sales leadership and demand generation through successful
campaign execution and understanding of key industry trends,
strategic market opportunities and sales priorities.
RESPONSIBILITIES
• Work with the global marketing team, product marketing and sales
management to build a strong marketing plan within the specific
region and GTM segments, in order to support the planned business
growth
• Drive closed loop sales and marketing process by managing
regional lead operations to ensure quality lead flow, optimize lead
follow-up and data quality for reporting
• Lead a team of high-performing individual contributors, including
Field Marketing Managers and Specialists to consistently deliver on
key priorities
• Plans demand generation marketing programs to grow sales pipeline
for the sales organization
• Executes strategic global marketing campaigns and industry
campaigns
• Monitor lead flow within the territory to ensure the appropriate
sales channels are receiving and following up on leads
MINIMUM QUALIFICATIONS
• Bachelor's degree required
• A minimum of 7 years of experience in marketing; with field
marketing experience in B2B technology markets
• Proven ability to work closely and successfully with a sales
organization
• Proven ability to successfully execute a variety of marketing
programs, including targeted direct mail and email, field events,
social media, executive engagements, awareness campaigns
• Experience with marketing automation systems to successfully run
campaigns
• Strong analytics, reporting, and written communication skills
PREFERRED QUALIFICATIONS
• An MBA or other advanced degree is a plus.
• Experience in B2B and B2C demand generation environment
preferred
• Ability to travel up to 25%
• Ability to earn trust through performance and
relationship-building
• Prior experience working in a technical business setting with
engineers or in engineering simulation is a plus
ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and
insight to solve the world's most challenging engineering problems.
Our ONE Ansys culture has at its core:
ENGINEERING YOUR CAREER AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most
visionary leaders across the globe. Collectively we strive to
change the world with innovative technology and transformational
solutions. With a prestigious reputation in servicing well-known,
world-class companies, standards at Ansys are high - met by those
willing to rise to the occasion and meet those challenges head-on.
At Ansys, it's about the learning, the discovery and the
collaboration. It's about the "what's next" as much as the "mission
accomplished." And it's about the melding of disciplined intellect
with strategic direction and results that have, can and do impact
real people in real ways. All this is forged within a working
environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the
world towards the next best thing with hands planted firmly on the
wheel. Our team is passionate about pushing the limits of
world-class simulation technology, empowering our customers to turn
their design concepts into successful, innovative products faster
and at lower cost. As a measure of our success in attaining these
goals, Ansys has been recognized as one of the world's most
innovative companies by prestigious publications such as Bloomberg
Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a member of the NASDAQ-100. We
are proud to have been recognized for the following awards: Bay
Area Best Places to Work, a Pillar World Awards Gold Winner, Fast
Company Best Places to Work for Innovators, a Gold Stevie Award for
Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an
R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020
Pittsburgh Tech 50 - finalist, and America's Most Responsible
Companies.
For more information, please visit us at www.ansys.com
We are committed to creating a culture of inclusion and
belonging where everyone thrives as ONE Ansys team.
Ansys is an Equal Opportunity Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, veteran status, and other protected
characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any
unsolicited referral will become the property of Ansys. Upon hire,
no fee will be owed to the agency, person, or entity.
Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles
Keywords: ANSYS, Columbus , Senior Manager Marketing, Other , Columbus, Ohio
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