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Digital Marketing Specialist

Company: Hayward Distributing Co.
Location: Columbus
Posted on: January 27, 2023

Job Description:

Digital Marketing Specialist
As the ideal Digital Marketing Specialist, you have a passion for SEO, PPC, Paid Social, and other digital marketing techniques. You enjoy the analysis, the optimizing, and the hands-on building, testing and implementing required to generate digital leads and ensure they become sales conversions. You are an energetic and positive go getter that your co-workers and agency partners find easy to work with and friendly. You are flexible and technical and have shown the ability to develop new growth channels and implement the smallest hacks. You love data and might even have an interest in the equipment Hayward sells.
In this role, you will be responsible for developing, coordinating and executing Hayward's digital marketing strategy. Success will start with SEO and campaigns for our consumer facing website, but will expand to include optimizing digital channels, budgets, markets and platforms for a wide range of our regional and national products and brands. Ultimately, your efforts are responsible for creating and managing product lead generation and conversion campaigns.
Founded in 1947, Hayward has long-term stability. That said, the business has doubled over the last five years, so we have a proven track record of recent growth. With that growth, we are now a multi-state wholesale distributor of top brands of lawn & garden equipment, engines, short line ag and construction implements, and hearth brands. Brands include Honda engines, Bobcat, EGO, WorkSaver, Sitrex, DuraVent and others. With our long list of strong manufacturing and dealer partners, we are looking for a digital marketing specialist to help us develop targeted digital demand and leads for our products and brands to take our sales to the next level.
Responsibilities -

  • Utilize SEO, Pay-per-click campaigns, and/or other appropriate digital tactics to drive traffic and ultimately sales
  • Analyze, review, and report on effectiveness of SEO and content tactics and overall engagement
  • Lead campaigns and experiments end-to-end from conception to defining objectives, execution, "testing and learning", optimizing, tracking, monitoring and reporting
  • Day-to-day management of online campaigns across channels to drive traffic and generate leads for various national, regional, and local niche brands
  • Serve as key day-to-day contact for external digital agency partners
  • Suggest and develop complementary digital channels such as websites or social as necessary
  • Propose digital marketing budgets & KPIs by working with suppliers and product managers
  • Monitor and oversee leads pipeline / sales funnel process resulting from digital marketing
  • Perform other duties as assigned
    • Bachelor's degree in Marketing or related field
    • 2-4 years of relevant work experience
    • Proficiency in common digital marketing tools, social platforms, and Google Analytics
    • Experience in SEO and optimization of content and campaigns across various platforms
    • Ability to track/measure/optimize/convert leads, calculate ROI and manage campaign budgets
    • Track record of being an implementer with a bias towards action
    • Evidence of an analytical mindset, with a detail orientation and follow-through skills
    • Excellent planning and organizational skills
      Bonus points for / Preferred
      • Working knowledge of Magento, Wordpress and/or Umbraco
      • Agency experience and experience managing vendors
      • B2B marketing experience
      • Experience marketing niche products
      • Familiarity with social media marketing
      • Interest in or enjoyment of lawn & garden and ag equipment
        About Us Founded in 1947, Hayward is a stable and growing company with a proven track record of success. We are a multi-state wholesale distributor of top lawn & garden, shortline ag, and engine brands. From our location in Columbus, we support a network of local dealerships throughout the Midwest and Northeast.
        We have built a strong reputation in the industry by treating employees and customers fairly. As an 80 person company, we provide support for our team while maintaining flexibility in the everyday work environment.
        We offer a competitive compensation and benefits package including - Medical, Dental and Vision Insurance, PTO, 401K plus match, free LTD and Life Insurance, paid holidays, 2 profit sharing bonuses per year and MORE. We are looking for candidates that are excited by the opportunity to become part of our team!
        Please visit our website for more information about our flourishing company .

Keywords: Hayward Distributing Co., Columbus , Digital Marketing Specialist, Other , Columbus, Ohio

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