Go To Market (GTM) Operations Leader, Proprietary Brands
Company: Covetrus
Location: Columbus
Posted on: April 18, 2024
Job Description:
Covetrus is a global animal-health technology and services
company dedicated to empowering veterinary practice partners to
drive improved patient health and financial outcomes. Headquartered
in Portland, Maine, with more than 5,000 employees and more than
100,000 global customers, our passion for the well-being of animals
and those who care for them drives us to advance the world of
veterinary medicine. In the USA, we bring together products,
services, and technology into a single platform that connects our
customers to the solutions and insights they need to work best.
Now, our mission is to bring this technology to veterinarians and
their clients worldwide.SUMMARYThe Go to Market (GTM) Operations
Leader for Proprietary Brands is responsible for equipping our
commercial teams so they can successfully drive brand awareness,
customer compliance, accelerated revenue & GP performance for key
Proprietary Brands initiatives. It effectively translates the
Covetrus Brands business strategy into a cohesive Go to Market plan
for our commercial teams. They will work cross functionally with
internal stakeholders including marketing, finance, DC operations,
IT, legal, regulatory, product, and sales ensuring the Covetrus
mission is fully realized across products, services, and operations
to meet the needs of our Proprietary Brands in alignment with the
overall strategy of Covetrus. This role will ensure that all sales
tools, content, development support, and technology are tailored,
timely and aligned to the customer journey. The successful
candidate will be self-motivated, ambitious, carry the ability to
offer innovative solutions to complex problems, keep customer
service at the forefront of their approach, and positively
represent all the Covetrus business segments in front of a variety
of internal stakeholders.ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
- Provide consistent, seamless messaging internally & externally
to maximize sales revenue and gross profit.
- Accountable as the owner on Go to Market (GTM) initiatives for
Proprietary Brands ensuring that development and implementation
plans align with business and company goals.
- Vets and prioritizes key Proprietary Brands initiatives against
agreed upon strategies and priorities with respective stakeholders
across the company.
- Develops trusted advisor relationship with key stakeholders and
executive sponsors.
- Partners with the respective North America business segment
leaders to become a SME on the different product portfolios, brand
value propositions and sales & marketing resources available to
promote our Covetrus portfolio with our commercial teams.
- Provides marketplace feedback, including customer business
trends, perspectives on changing treatment dynamics and proprietary
brands viewpoints of competitive landscape in a timely manner to
service line leaders.
- Enable activation of strategy and new product pipeline through
development of playbooks, customer presentations, field
communication
- Drive development of internal sales and service tools to
provide customer value including advanced BI dashboards, brand
resources, product programs and promotions geared to customer
growth, compliance & acquisition.
- Drives customer awareness and engagement of our Covetrus
product portfolio via a consultative selling approach. (RAIN)
- Interacts regularly with all levels of our Commercial
teams
- Proactively assesses, clarifies, and validates Proprietary
Brands business unit needs on an ongoing basis.
- Executes enterprise level customer service requests and
coordinates with appropriate departments and personnel to ensure
customer satisfaction of our Proprietary Brands business.
- Partners with our Learning & Development team to help support
onboarding protocols for our commercial teams around Proprietary
Brands
- Reports out monthly to Senior Leadership on activities,
performance, & updates on initiatives related to Proprietary
Brands.
- Communicates frequently with all levels within Covetrus and
cross functional teams.
- Leads and assists in other projects and performs other duties
as assigned.QUALIFICATIONS:EDUCATION AND/OR EXPERIENCE
- Bachelor's degree required; MBA optional.
- 5+ years of experience working in or with close partnership of
Sales.
- Animal health industry, preferred.
- Synthesizing and conveying complex information in a way that
others can readily follow.
- Proficiencies with Microsoft Office Suite, including Microsoft
Excel required.COMPETENCIES (SKILLS AND ABILITIES)
- Strategic thinker
- Detail orientation + Organizational skills
- Effective listener who can build trusted relationships.
- Ability to collaborate cross-functionally with team members to
determine and support GTM strategies.
- Demonstrated success in following through and solving customer
problems.
- Ability to work in a fast-paced environment, managing multiple
tasks and priorities.
- Ability to influence others and deliver consistent
results.
- Exhibits willingness to accept and incorporate feedback.
- Excellent Communication skills
- Process improvement skills
- Strong communication, training, writing, time management, and
organizational skills
- Ability to understand and assimilate product knowledge and
technical materials related to sales
- Self-motivation and goal-orientation, requiring little
day-to-day supervision.
- Self-presentation positive and professional always.
- Proficient with computer applications (Word, Excel, Outlook)
TRAVEL REQUIREMENTS: -10%PHYSICAL DEMANDS/WORK ENVIRONMENT
- The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
- Pet friendly environment
- Extensive computer workCovetrus is an equal
opportunity/affirmative action employer. All qualified applicants
will receive consideration for employment without regard to sex,
gender identity, sexual orientation, race, color, religion,
national origin, disability, protected Veteran status, age, or any
other characteristic protected by law.Salary may vary depending on
factors such as confirmed job-related skills, experience, and
location.However, the pay range for this position is as
follows.$86,300.00 - $160,300.00We offer the following benefits for
you to take advantage of while you are here provided you meet the
eligibility requirements under each governing program:* 401k
savings & company match* Paid time off* Paid holidays* Maternity
leave* Parental leave* Military leave* Other leaves of absence*
Health, dental, and vision benefits* Health savings accounts*
Flexible spending accounts* Life & disability benefits* Identity
theft protection* Pet insurance* Sales Positions are eligible for a
Variable Incentive* Certain positions may include eligibility for a
short term incentive planCovetrus is an equal
opportunity/affirmative action employer. All qualified applicants
will receive consideration for employment without regard to sex,
gender identity, sexual orientation, race, color, religion,
national origin, disability, protected Veteran status, age, or any
other characteristic protected by law.
Keywords: Covetrus, Columbus , Go To Market (GTM) Operations Leader, Proprietary Brands, Other , Columbus, Ohio
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