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REMOTE POSITION: E-commerce Coordinator

Company: Beverage Confidential Company
Location: Columbus
Posted on: June 15, 2019

Job Description:

As the E-Commerce Coordinator, you are responsible for managing our client's day-to-day customer acquisition and broader growth efforts across channels (organic and paid). You will work alongside core leadership to determine growth strategies, implement them, and assess the implications on ROAS and LTV. You will manage growth via existing channels and explore new channels for expansion (both proven and unproven).

You'll do the following:

  • Build out and manage paid and organic user acquisition strategy across channels including paid social, SEO/SEM, referrals, offline digital events, online video, and influencers
  • Manage paid marketing strategy across channels including Facebook, Instagram, and Google AdWords
  • Monitor the performance of user acquisition mix and make recommendations on where to shift time/resources to maximize scale and efficiency
  • Lead company-wide acquisition reporting by regularly providing cross-functional teams with actionable insights to help improve consumer and wholesaler landing page, sales funnel, and creative performance
  • Drive rapid A/B testing and analysis to uncover data-driven growth insights that inform acquisition strategy
  • Create acquisition-focused email drip campaigns to drive new customer acquisition, revenue, and referral
  • Develop, refine and continually lead the charge on custom cross-channel attribution model in order to drive the most efficient media allocation possible
  • Inform online content strategy, including distribution through social media communities, influencer networks, earned media channels (e.g. fitness publishers, magazines) through quantitative and qualitative research
  • Work closely with other internal teams to build a cohesive and authentic brand that customers trust and love


    Requirements:
    • Fast learner and able to figure things out quickly
    • Excellent analytical, quantitative, and problem-solving skills
    • Able to discern when to ask for help vs. when to push forward and learn independently
    • Data-driven decision maker
    • Incredibly self-motivated and can operate independently
    • Able to tweak marketing copy occasionally and contribute to a creative brainstorm
    • Good team player and willing to do whatever it takes to drive user acquisition


      If you have the following experience/qualifications, you may be a good fit:
      • 2-4 years experience in marketing or growth with at least 2 years achieving results in organic growth, acquisition and/or performance objectives
      • Youre data driven and well-versed in full-funnel acquisition; you love analyzing CPMs, CTRs and CPA, and achieving growth that is up and to the right
      • Direct experience managing and optimizing SEO, social media, email marketing, online video, offline events, and paid social campaigns. Experience with content creation & distribution, social media, and other organic growth strategies strongly preferred
      • Exposure to market research, consumer surveying and randomized experimentation
      • Organized, adaptive, detail-oriented, curious, thoughtful, mission-driven, independent and ambitious
      • Quantitative and analytical with careful attention to detail and excellent written and oral communication skills
      • Ability to think strategically and provide high-level input, but not afraid to roll up your sleeves and work quickly, in a fast-paced, collaborative environment
      • Passion for personal fitness and wellness is a plus

Keywords: Beverage Confidential Company, Columbus , REMOTE POSITION: E-commerce Coordinator, Other , Columbus, Ohio

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