Brand Health Analyst
Company: Safelite AutoGlass
Location: Columbus
Posted on: January 12, 2021
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Job Description:
The Brand Health Analyst will manage Safelite's brand health
tracking program and oversee ad hoc research/ studies in support of
marketing campaigns and advertising. The Brand Health Analyst will
also play a role in VAPS (Value Added Products & Services)
reporting and analysis, supporting the efforts to drive attachment
rate an increase profitability of the VAPS portfolio.Find a career.
Gain a family.Safelite will be unlike any place you've ever worked.
(This won't be just the daily grind!) You'll join caring and
passionate teams that collaborate to make a difference, deliver
extraordinary results and bring unexpected happiness. Every day.
Your effort, heart and creative ideas will be valued and rewarded.
And we care about your well-being. So, we'll strive to give you
what you need to have a happy work/life balance.Essential
Activities:* Measure brand awareness, perceptions, and brand
imagery on an ongoing basis to identify opportunities and risks for
the business by interrupting data and providing recommendations on
how the results and data affect the business* Conduct and
coordinate financial, product, market, operational and related
research to support strategic and business planning for VAPS*
Create informative, actionable, and repeatable reporting that
highlights relevant business trends and opportunities for
improvement* Manage relationship with third party research firm to
identify and evangelize insights to round out our understanding of
customer and market perceptions* Assist in tracking and delivery of
cross-functional team requirements for new product launches*
Analyze and communicate financial and operational impact of changes
by evaluating pro forma P&L development and impact to margins*
Support marketing with creative testing, message testing, and
campaign effectiveness tracking by reviewing consumer brand health
tracking data and providing recommendations on actions that could
be taken to impact areas that are underperforming vs
expectationRequirements:* 3+ years of data or brand analysis
experience* Bachelor's degree or equivalent professional
experience* Previous financial analysis or research experience,
preferred* Experience launching products in retail and/or
commercial space* Experienced user of MS Office Apply now!We're
known as an auto glass company. That's the focus of what we do. But
we're much more -- we're a growing and evolving service brand. And
what really makes us unique is our people. Because at our core,
we're a People Powered organization -- and our people come first
and our culture matters. We'll help you find a fulfilling career
path and encourage you to have a life. Let us be the best place
you'll ever work.Learn more.
Keywords: Safelite AutoGlass, Columbus , Brand Health Analyst, Professions , Columbus, Ohio
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