Brand Health Analyst

Company: Safelite AutoGlass
Location: Columbus
Posted on: January 12, 2021

Job Description:

The Brand Health Analyst will manage Safelite's brand health tracking program and oversee ad hoc research/ studies in support of marketing campaigns and advertising. The Brand Health Analyst will also play a role in VAPS (Value Added Products & Services) reporting and analysis, supporting the efforts to drive attachment rate an increase profitability of the VAPS portfolio.Find a career. Gain a family.Safelite will be unlike any place you've ever worked. (This won't be just the daily grind!) You'll join caring and passionate teams that collaborate to make a difference, deliver extraordinary results and bring unexpected happiness. Every day. Your effort, heart and creative ideas will be valued and rewarded. And we care about your well-being. So, we'll strive to give you what you need to have a happy work/life balance.Essential Activities:* Measure brand awareness, perceptions, and brand imagery on an ongoing basis to identify opportunities and risks for the business by interrupting data and providing recommendations on how the results and data affect the business* Conduct and coordinate financial, product, market, operational and related research to support strategic and business planning for VAPS* Create informative, actionable, and repeatable reporting that highlights relevant business trends and opportunities for improvement* Manage relationship with third party research firm to identify and evangelize insights to round out our understanding of customer and market perceptions* Assist in tracking and delivery of cross-functional team requirements for new product launches* Analyze and communicate financial and operational impact of changes by evaluating pro forma P&L development and impact to margins* Support marketing with creative testing, message testing, and campaign effectiveness tracking by reviewing consumer brand health tracking data and providing recommendations on actions that could be taken to impact areas that are underperforming vs expectationRequirements:* 3+ years of data or brand analysis experience* Bachelor's degree or equivalent professional experience* Previous financial analysis or research experience, preferred* Experience launching products in retail and/or commercial space* Experienced user of MS Office Apply now!We're known as an auto glass company. That's the focus of what we do. But we're much more -- we're a growing and evolving service brand. And what really makes us unique is our people. Because at our core, we're a People Powered organization -- and our people come first and our culture matters. We'll help you find a fulfilling career path and encourage you to have a life. Let us be the best place you'll ever work.Learn more.

Keywords: Safelite AutoGlass, Columbus , Brand Health Analyst, Professions , Columbus, Ohio