ColumbusRecruiter
the smart solution for Columbus jobs

Analyst, Performance Marketing

Company: Scotts Miracle-Gro
Location: Columbus
Posted on: December 9, 2018

Job Description:

At Scotts Miracle-Gro we think people are like plants....in the right place you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty? If so, then we want you as part of our Scotts family...the world's largest marketer of branded consumer lawn and garden care products!

We are looking for a Performance Marketing Analyst who will join our Performance Marketing team.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH. Not familiar with Columbus? Visit columbusregion.com/columbus-2020/

The ideal candidate will work in a collaborative environment with other subject matter experts to deliver a range of support including but not limited to media operations, media execution and media optimization. This position will primarily support paid media with the focus on brand and direct to consumer digital campaigns. The role will also support broader digital analytics including Scotts owned-channel digital platforms.

In this role you will:


  • Implement digital campaigns from setup including operational and execution support across the various digital media campaigns
  • Serve as a point of contact for media execution agencies and creative partners
  • Ensure objectives from the Brand, DTC and Marketing Service Teams are realized in the strategic media plans
  • Manage media pre-campaign workflow and timelines, including operational project tasks, creative deliverable tasks, and creative asset execution timelines to ensure on-time launches for all programs
  • Act as the Marketing Services point of contact and be subject matter expert for advertising and campaign-driven media related to media planning, platforms, and implementation
  • Partner with Marketing Services and Media agencies to monitor reporting on media performance including surfacing proactive learnings for the broader Marketing team
  • Partner in Media Mix Analysis for brand strategy alignment and data validation as needed
  • Serve as a liaison for internal marketing partners, Content, Analytics, and Marketing Research teams to ensure learnings and organizational priorities are aligned with and reflected in campaigns and channels
  • Collaborate with owned channel stakeholders sharing any appropriate digital programs that could be repurposed and to ensure appropriate online destinations for digital programs
  • Assist in oversight of other Analytic platforms, such as Hotjar and Adobe Analytics/Google Analytics for onsite and owned channel findings
  • Aid Performance Marketing & Analytics team in developing monthly Marketing Performance Reviews for each SBU
  • Work with Media Team to reconcile budget and ensure documented processes are followed
  • Assist in developing and implementing a 2POE (2nd pair of eyes) process for Performance Marketing and Analytics Team and help develop a 2-3 deep plan for coverage within the team. Responsible for documenting these processes

    The perfect person will have:


    • Minimum of three years of professional experience in marketing, direct sales or related marketing field
    • Education equivalent to Bachelor's Degree or higher; marketing focus a plus
    • Fundamental knowledge of digital media, web development, and creative digital production
    • Fundamental knowledge of ad trafficking through Google, Facebook, Amazon, and other channels
    • Strong project management experience
    • Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities
    • Strong written and verbal communication skills and ability to effectively build rapport with a diverse team
    • Strong presentation skills including both the creation and delivery of content
    • Some travel may be required

      What we do for our associates (just to list a few cool ones):


      • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
      • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor's office.

      • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
      • Unbelievable 401K match and discounted stock purchasing program.
      • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women's Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
      • Generous vacation day policy.
      • Various associate engagement activities throughout the year including intramural sports leagues.

        COME GROW WITH US, WHERE THE GRASS REALLY IS GREENER!

        Not interested in this role? Check out our other career opportunities and learn more about what it's like to work at Scotts Miracle-Gro by accessing our Talent Network: SMG Talent Network

        The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

        The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

        Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

        EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

        Notification to Agencies:

        Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

        Keywords: Scotts Miracle-Gro, Columbus , Analyst, Performance Marketing, Professions , Columbus, Ohio

        Click here to apply!

        Didn't find what you're looking for? Search again!

        I'm looking for
        in category
        within


Other Professions Jobs


CDL-A Owner Ops: 100 Percent Owner Op Intermodal Drayage!
Description: CDL-A Owner Ops: Partner With The Leader In Intermodal Drayage Full Pkg Support You Need for Success CDL-A Owner Ops: We Lead The Way And You Will Too Top Miles, Pay, Home Frequently Since the (more...)
Company: ContainerPort Group
Location: Fairfield
Posted on: 12/13/2018

Class A CDL Truck Driver - OTR Flatbed Positions - $1,000 Sign-On Bonus
Description: Flatbed Over The Road Truck Driving Jobs Available .40-.44 CPM for Company Drivers
Company: Gaines Express
Location: Mansfield
Posted on: 12/13/2018

Flexible Hours - Lyft Driver
Description: What is Lyft Lyft matches drivers with passengers who request rides through the Lyft smartphone app. Signing up to be a Lyft driver is the perfect opportunity for you to set your own schedule and be (more...)
Company: Lyft
Location: Mansfield
Posted on: 12/13/2018


CDL-A OTR Tanker Truck Driver-Guaranteed Pay!
Description: Class A CDL Tanker Truck Driver - Guaranteed Pay Plus Home Weekly With Action Resources company drivers have the opportunity to earn between 68K- 85K plus benefits and fantastic incentives Ask your (more...)
Company: Action Resources
Location: Newark
Posted on: 12/13/2018

Class A CDL Regional Refrigerated Company Truck Driver
Description: CDL-A REGIONAL REFRIGERATED TRUCK DRIVER JOBSThrive With Top Pay Weekly Home TimeExperienced refrigerated regional CDL-A drivers who live in our Primary Commercial Zone receive an additional 2 cents (more...)
Company: Roehl Transport
Location: Mansfield
Posted on: 12/13/2018

CDL-A OTR Company Driver Job
Description: CDL-A Driver Benefits Average over 75,000 in gross annual income OTR routes ndash average 2,800 miles/week Excellent home time 1,500 sign-on bonus Driver referral bonus Monthly productivity bonus (more...)
Company: CalArk
Location: Fairfield
Posted on: 12/13/2018

CDL Driver - Class A
Description: It takes a diverse and dedicated team to provide PFG Customized Distribution's high level of customer satisfaction. Every associate is important to this goal.--DRIVERS--are the face of PFG when they service (more...)
Company: Performance Food Group
Location: Newark
Posted on: 12/13/2018

CDL-A Company Truck Drivers OTR Reefer and Dry Van
Description: New Pay Package Earn Up To 52 CPM 100 employee-owned J R Schugel gets you HOME on great OTR runs Join the carrier who promotes a family environment and a drivers-first focus 100 employee owned, J R (more...)
Company: J&R Schugel Trucking
Location: Newark
Posted on: 12/13/2018

CDL Training School! We Train, We Hire - Guaranteed
Description: No CDL No Problem br br We Train, We Hire, We Pay. br br You can get your CDL in just 21-days At C.R. England, we offer zero out-of-pocket CDL training at our premier truck driving
Company: C.R. England
Location: Newark
Posted on: 12/13/2018

Class A CDL Driver Independent Contractor/Owner Operator
Description: NEW Independent Contractor Program at Soar Transportation Group Average Gross Annual Pay: 200,000 PLUS per year Now more than ever, great people are needed to get the job done. At Soar Transportation (more...)
Company: Soar Transportation Group
Location: Middletown
Posted on: 12/13/2018

Log In or Create An Account

Get the latest Ohio jobs by following @recnetOH on Twitter!

Columbus RSS job feeds